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Press Release
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Isbre Announces Retail Placements; Recognizes First Anniversary of Launch |
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Montvale, N.J. (August 9, 2007). Isbre Holding Corp. announced today that it has entered into arrangements for placement of Isbre bottled Norwegian glacier spring water in various supermarkets and specialty stores in New York. Isbre earlier announced distribution arrangements covering Pennsylvania, Delaware, the District of Columbia, Maryland, Massachusetts, and New Jersey. Isbre has also announced distribution in northern Europe and Israel and bulk and bottled water sales agreements with a London-based firm.
William Louttit, EVP Sales & Marketing for Isbre, stated: “We have recently achieved placement in Shop-Rite, FoodTown, Garden of Eden and Zeytinias. Isbre is also currently available in selected 7-Elevens in northern New Jersey and Long Island. We expect to have a comprehensive retail presence in the Northeast and will soon be expanding to the Southeast and Southwest. We also expect to announce some national distribution and retail placement arrangements in the near future.”
Stevan Sandberg, Isbre’s President, added: “Isbre is unique: independent laboratory analysis has shown Isbre to be the purest natural water on the planet. Our experience over the last year demonstrates that consumers are learning that Isbre Norwegian glacial spring water sets the standard for purity and crisp, clean taste. Given today’s focus on water quality, it’s no wonder that retailers and restaurants, convenience stores and health clubs are responding to informed consumer appeal.”
Isbre Holding Corp. is a producer, distributor and marketer of bottled water and bulk water. Isbre’s water source is a spring located in the glacier region at the end of the Hardanger Fjord on the west coast of Norway. Isbre holds the trademark right to put the logo “The World’s Best Drinking Water”® on its labels. The company currently bottles its water in Norway and sells it in the U.S., Canada, Europe, and Israel. Isbre is establishing its first U.S. bottling facility in Bristol, Pennsylvania. The company will ship its water in tanker ships directly from its springs in Norway to the Bristol plant. Isbre intends to develop several additional bottling facilities in the U.S. The company continues to seek global opportunities for sales of its bulk and bottled water products.
The Isbre contact person regarding this press release is Stevan A. Sandberg, President, who can be reached at 201.802.0005 or sandberg@isbre.com.
Cautionary Statement under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Statements made in this face sheet contain information about the Company's future business prospects. These statements may be considered "forward looking" and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by such forward looking statements. |
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